Model for Evaluating the Impact of Cultural and Sporting Events

Background

Cultural and sports events have diverse impacts, including economic, social, cultural, and environmental aspects. These events increase Estonia’s attractiveness in the eyes of both domestic and international tourists, promote local culture and sports life, and help enhance Estonia’s reputation worldwide. Various models have been developed to assess the socio-economic impact of events, but they often lack a social dimension. Additionally, the impact of media visibility associated with events on the image of tourist destinations is inadequately evaluated, and the application of these methodologies for events held in larger cities is complex.

Objective

The aim of the study is to develop a methodology (tool) for assessing the socio-economic impact, including the influence on Estonia as a tourist destination, of internationally appealing cultural and sports events held in Estonia. This includes assessing the image of Estonia as a tourist destination, and allowing for future reassessments. In addition, the methodology will be piloted based on 20 events, and proposals for the implementation of the methodology will be developed.

Methodology

LevelLab will pilot the model at 20 events, where three target groups will be surveyed: foreign and domestic tourists, the local community in the areas where the events take place, and businesses. In addition, personal interviews will be conducted with organizations organizing the events and representatives of local governments in the event locations, focus group interviews will be held, and secondary quantitative data will be analyzed.

Benefits

A decision-making tool  for cultural management will be developed to facilitate the planning of individual events. In addition, the tool can be used to enhance Estonia’s positioning and reputation as a tourist destination.

Project ordering institution: Ministry of Economic Affairs and Communications
Project implementers: LevelLab and Roheline Rada
Duration: 08/2023-12/2024

Hansavest personnel, temporary workers survey

Background

Hansavest is a workforce services and training company founded in 2005. The company specializes in recruitment, training, and providing labor services for the manufacturing and logistics sectors. In addition to the Baltic countries, Hansavest also provides workforce services in Sweden and Finland. Workers mainly come from Estonia, Latvia, and Ukraine. The main sectors where workforce services are provided are wood, manufacturing, metal, and electronics industries.

Objective

The aim of the study was to evaluate the organization of temporary work, the preparation and ability of temporary workers to manage their work, and the satisfaction of Hansavest Grupp employees. It also assessed the living and working conditions of temporary workers, work productivity, the quality of work process organization, and the support services provided by Hansavest.

Methodolgy

The survey was carried out in the LevelLab online survey environment through four different questionnaires: client satisfaction, temporary worker satisfaction, satisfaction of workers in Finland, and satisfaction of workers in Estonia.

Benefits

Hansavest gained a clear overview of its cooperation with employees, clients, and temporary workers, enabling the company to make necessary changes to improve this cooperation.

Project client: Hansavest
Project implementer: LevelLab
Study duration: 11/2022 – 01/2023

Festivals Study

Background

The aim of the study is to map visitors to festivals held in Estonia, their travel behaviour when attending festivals, their preferences and visiting habits, spending at the festival site, and their satisfaction with different aspects related to the organization of festivals.

Methodology

As part of the study, visitors aged 16 and over at 28 festivals held in Estonia in 2022 were surveyed. The questionnaire was available in Estonian, English, Finnish, and Russian and consisted of 21 questions.
The survey was conducted from April 25 to October 23. Festival visitors could complete the questionnaire independently via QR codes distributed at the festival sites or with the assistance of an interviewer.
A total of 3,650 people responded to the questionnaire. On average, 130 visitors per festival completed the survey.

Benefits

The study provides an overview of festival visitors’ expectations and evaluations, offering useful input for organizers when preparing new festivals.

Project client: Enterprise Estonia (EAS)
Project implementer: LevelLab
Study duration: 04/2022 – 12/2022

View the final report

Estonian Management Field Study 2021

Background

Studies examining the field of management in Estonia have been commissioned by Enterprise Estonia at five-year intervals. Since the completion of the previous study in 2015, several developments have taken place in the economic and business environment, in companies’ overall capabilities and management capacity, and in managers’ preparation for leadership roles. In addition, the field itself has developed rapidly in recent years, with new approaches and trends emerging. Awareness of and consideration for these developments may significantly influence the future success of organizations.

Objective

The aim of the study is to identify the current state of the management field, the prevailing problems (including possible market failures) and shortcomings, and to develop proposals for increasing management capability, including with the support of the state.

Benefits

As a result of the study, we provide an assessment of the activities, scope, and quality of organizations operating in the field of management. The study identifies changes in the market and maps out key areas of action for increasing management awareness and capability in both the near and longer term. A self-diagnostic tool will also be developed to help managers assess the level of their strategic competencies, compare themselves with similar companies, and receive recommendations for possible follow-up actions.

Project client: Enterprise Estonia (EAS)
Project implementers: University of Tartu and LevelLab
Study duration: 08/2021 – 04/2022

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Business Analysis of AS GoTravel

Background

AS GoTravel is an Estonian-owned travel agency that has been operating since 1992. The agency has offices in six Estonian cities: Tallinn, Tartu, Pärnu, Viljandi, Rakvere, and Jõgeva. The company serves both private and business clients and offers both domestic and international tourism services.
The company’s information system has been developed based on operational needs and investment capacity. The greatest focus has been placed on developing the public web environment as the main sales channel for package tours.

Objective

The objective of the business analysis was to describe the current state of the company’s information system and its connections with the company’s business processes, and on this basis provide development proposals for improving the information system and adapting the related action plan.

Benefits

As a result of the business analysis, GoTravel received development proposals for improving its information systems in order to simplify customer communication, internal information sharing, the signing of various contracts, and the use of the loyalty program, as well as to enhance the security of the public website.
The analysis also resulted in the development and implementation of a payment link solution for PDF invoices, created in cooperation between LevelLab and OÜ WeIT, which significantly simplifies and speeds up invoice payments for customers.

Project client: AS GoTravel
Project implementer: LevelLab
Study duration: 09/2019–11/2019