Tartu Sport Employee Well-Being Survey 2025

Background

Tartu Sport is an institution administered by the City of Tartu and was established in 2019. The institution’s mandate is to ensure the prudent management, development, and leasing of assets entrusted to it by the City of Tartu, including sports and cultural facilities as well as supporting infrastructure.

Objective

The objective of the survey was to assess employee satisfaction, working conditions, workload, internal climate, and the quality of management in order to provide input for organisational development plans and activities aimed at improving the working environment.

Methodolgy

As part of the study, a survey was conducted among employees of Tartu Sport. Responses were collected either via LevelLab’s web-based survey platform or using paper questionnaires. The questionnaire was available in Estonian and Russian. The analysis focused on aggregated results across satisfaction categories and included a comparative review by job position.

Benefits

The City Government of Tartu gained a comprehensive overview of employee well-being at Tartu Sport, enabling informed decision-making regarding organisational development initiatives and improvements to the working environment.

Project Client: City Goverment of Tartu
Project Implementer: LevelLab
Study Duration: 08/2025–11/2025

Social and Economic Impact Assessments

Background

Social and Economic Impact Assessment (SEIA) provides a comprehensive overview of how projects and initiatives affect different groups and communities in both the short and long term. SEIA allows for the evaluation of both positive and negative impacts, ranging from direct economic benefits to social effects. It offers reassurance that decisions are based on thorough and evidence-based analysis, thereby enabling the planning and implementation of sustainable and responsible projects and initiatives.

Objective

The objective of the assessment is to obtain a comprehensive overview of the economic and social contribution of an event at both the national level in Estonia and the regional level of the event location, as well as to assess the event’s reputation.

Methodolgy

To conduct the assessment, surveys are carried out either in an online environment and/or through face-to-face interviews during the event. In addition, document analysis is conducted based on materials provided by the client and information available from public sources.

Benefits

Following a socio-economic impact assessment, the economic and social impact of an event can be evaluated, enabling event organisers to make more accurate forecasts in the future. In addition, the assessment helps the state to better understand the economic and social benefits of the event and to support its role in regional development.

Compleated Assessments:

  • IBU Summer Biathlon World Championships 2024 (Client: Estonian Biathlon Federation)
  • ERC Delfi Rally Estonia 2024 (Client: Estonian Autosport Union)
  • World Championships in Group Gymnastics 2024 (Client: Estonian Gymnastics Federation)
  • IBU Cup 7 and 8 2025 (Client: Estonian Biathlon Federation)
  • European Disc Golf Festival 2025 (Client: Team Discgolf Estonia NGO)
  • European Championships in Rhythmic Gymnastics 2025 (Client: Estonian Gymnastics Federation)
  • Paide Rally 2025 (Client: BTR Racing NGO)
  • European Pool Championships 2025 (Client: Kalevi Piljardikool NGO)
  • WRC Delfi Rally Estonia 2025 (Client: Estonian Autosport Events NGO)
  • Tallinn International Horse Show 2025 (Client: Estonian Equestrian Federation)
  • Tartu Marathon 2025 (Client: Club Tartu Marathon NGO)
  • 44th Tartu Cycling Race (Client: Club Tartu Marathon NGO)
  • Tour of Estonia 2025 (Client: Club Tartu Marathon NGO)
  • Viljandi Folk Music Festival 2025 (Client: Estonian Traditional Music Centre NGO)
  • Muhu Väin Regatta 2025 (Client: Kalev Yacht Club NGO)
  • ORC Worlds 2025 (Client: Kalev Yacht Club NGO)
  • Tartu Marathon 2026 (Client: Club Tartu Marathon NGO)
  • BMW IBU World Cup 2026 (Client: Estonian Biathlon Federation)

Project Implementer: LevelLab

Ülemiste City Economic Study

Objective

The objective of the study is to identify and monitor the volume of goods and services produced in Ülemiste City and the value added this generates; the main fields of activity of companies located in the campus; which sector of the economy has the greatest impact on the Estonian economy through the campus; and the main trends in economic activity taking place in Ülemiste City.

Benefits

As a result of the study, a dynamic management dashboard for Ülemiste City has been created, providing an overview of the main fields of activity and key economic indicators of the companies operating in the campus. The dashboard can be found here: https://ucuuringud.eek.ee/?page=uc.

Project Client: Ülemiste City

Project Implementers: The Estonian Entrepreneurship University of Applied Sciences (EUAS), AS Mainor Ülemiste, AS Technopolis Ülemiste, and LevelLab

Study Duration: ongoing

Management Field Study 2025

Background

At the request of the Estonian Business and Innovation Agency, management field studies have been conducted at five-year intervals to examine the state of management in Estonia. Since the completion of the most recent study (in 2021), developments have taken place in the economic and business environment, in the overall and management-related capabilities of companies, as well as in the managerial preparedness of leaders. In addition, the field itself has developed rapidly in recent years, with new approaches and trends emerging. Awareness of and consideration for these developments may significantly influence the future success of organisations.

Objective

The objective of the study is to identify the current situation in the management field, prevailing problems (including possible market failures) and gaps, and to obtain recommendations for increasing management capability, including with the support of the state.

Methodolgy

The study employed a mixed-methods research design, combining quantitative and qualitative research methods (survey, secondary quantitative data, document analysis, in-depth interviews, and focus groups).

Benefits

The study provides a comprehensive and up‑to‑date overview of the state of the management field in Estonia across companies of different sizes and types, covering various components of management quality and their impact on business performance. A comparison with previous studies (2015 and 2021) makes it possible to assess changes and developments over time and highlight prevailing trends in the field of management. The results of the study offer insight into the availability and effectiveness of organizational and management development programmes within companies, as well as the content and quality of management education in higher education institutions, while also providing recommendations for advancing the management field based on international best practices. In addition, a public Power BI dashboard will be created, providing a visual and interactive overview of management practices in Estonian enterprises based on quantitative analysis, as well as their links to economic performance and business success.

Project Client: Estonian Business and Innovation Agency
Project Implementer: University of Tartu and LevelLab
Study Duration: 06/2025-03/2026

Survey of corporate payment services

Objective

The objective of the study is to collect survey-based data on the use of payment services by Estonian companies and their satisfaction with these services, to assess preparedness for crises and the ability to cope with payment fraud, and to gather proposals from companies for improving payment services.

Methodolgy

The study will be conducted through an online survey. At least 700 companies will be surveyed, of which at least 400 are small enterprises with fewer than 10 employees that operate a physical point of sale or an e-commerce store.

Benefits

The results of the study will provide a comprehensive overview of the use of payment services by Estonian companies, their satisfaction, and existing shortcomings. The collected information will make it possible to assess companies’ preparedness for crises and their ability to manage payment fraud, and will offer input for the development of payment services in line with the actual needs of businesses.

Project commissioned by Eesti Pank
Project promoter:LevelLab
Duration: 2025-2031

Motivation study of foreign visitors in South Estonia

Background

The South Estonia Tourism Development Plan 2025–2030 sets one of the important sub-goals of increasing the number of tourists during the low season. To achieve this goal, several targeted marketing activities and campaigns are planned.

Objective

The aim of the study was to provide an overview of the motivation and visit itinerary of foreign tourists visiting South Estonia during the low season, in order to gain a more in-depth understanding of the factors that bring foreign visitors to the South Estonia region during the low season.

Methodology

The study included a survey, interviews and document analysis. The survey was conducted at 16 tourist attractions and 12 accommodation facilities in South Estonia, with a total of 139 foreign visitors participating. In addition, 30 interviews were conducted at tourist attractions and events in South Estonia. Document analysis was also conducted during the study to gain a more comprehensive overview of the region’s development trends and emerging topics.

Benefits

The results of the study help to understand what factors and attractive features bring foreign tourists to the South Estonia region and how they plan and experience their trip there. This deeper knowledge will allow for more targeted and efficient tourism development and marketing in South Estonia.

Project Client: South Estonia Tourism Cluster
Project Implementer: LevelLab
Study Duration: 01/25-06/25

View the final report

Study on Digital Accessibility and the Implementation of the EAA in Estonia

Background

The study provides an overview of the current situation, international best practices, and proposes solutions to ensure that public sector websites and digital services are understandable and usable in Estonian for target groups with linguistic special needs. In addition, the study analyses how language technology can contribute to improving the comprehensibility and accessibility of the Estonian language, identifies existing solutions and resources available in Estonia, and examines areas where market barriers exist and where state support may be needed to overcome them.

Objective

The objective of the study was to assess the implementation of the European Accessibility Act (EAA) in Estonia, with a particular focus on the accessibility of Estonian-language public information and digital services for people with linguistic special needs.

Methodolgy

The study employed qualitative research methods, including document analysis and qualitative research with target groups. The purpose of the document analysis was to describe the framework for the implementation of the EAA and to conduct a comparative analysis of selected reference countries. The qualitative study involved three main target groups: (1) individuals who experience difficulties with reading, writing, or understanding complex texts; (2) recent immigrants; and (3) individuals with hearing and/or visual impairments. The aim was to capture and describe real-life user experiences, for which semi-structured interviews and task-based usability testing were conducted.

Project Client: Institute of the Estonian Language
Project Implementer: Viilup Uuringud OÜ and LevelLab
Study Duration: 12/2025–02/2026

Feedback from Visitors of Tartu 2024 Events

Background

The Tartu 2024 Foundation aimed to gather visitor feedback on events held as part of the European Capital of Culture Tartu 2024 program to assess their quality and impact.

Objective

The aim of the study was to collect  visitor feedback on events included in the European Capital of Culture Tartu 2024 program.

Methodology

To conduct the study, a survey was carried out among visitors (including international visitors) attending events within the European Capital of Culture Tartu 2024 program. A total of 2,148 questionnaires were collected from 27 different events held across Southern Estonia. Data collection was conducted through face-to-face interviews.

Benefits

The survey provides valuable insights into the experiences of visitors to the European Capital of Culture Tartu 2024 events. The results help improve the organization of future cultural events in Southern Estonia and enhance their quality and attractiveness for both local residents and tourists.

Project contracting institution: Tartu 2024 Foundation
Project implementer: LevelLab
Duration: 04/24-12/24

Spatial Feasibility and Economic Impact Analysis of High-Performance Computing (HPC) Data Centres

Background

Estonia aims to develop high-performance computing (HPC), data centre, and artificial intelligence (AI) infrastructure in order to ensure digital sovereignty, support the green transition, and enhance international competitiveness. The planning of such infrastructure requires a comprehensive understanding of potential locations and the factors affecting their suitability, including energy supply and network connectivity, cooling and water supply, environmental and spatial planning conditions, and logistical accessibility.

Objective

The objective of the study was to prepare a management-level overview of the preconditions for the development of HPC, data centre, and AI infrastructure in Estonia, including a strategic location and infrastructure analysis as well as an indicative assessment of economic impact.

Methodolgy

The spatial analysis applied the pairwise comparison method. The weights of the criteria were determined based on the principles of pairwise comparison, applying the Analytic Hierarchy Process (AHP) framework.

The economic impact assessment was conducted as a desk-based study, drawing on existing sources such as statistical data, academic literature, previous studies, policy documents, and international strategies. The main components of the analysis included preparatory activities, comparative analysis, and Estonia-specific scenarios.

Benefits

The report provides an overview of the spatial suitability of large-scale computing capacity and data processing infrastructure planned in Estonia, covering both data centres and high-performance computing solutions. The analysis serves as a basis for further detailed studies and informed planning decisions.

 

Project Client: Ministry of Justice and Digital Affairs Project Implementer: Skepast&Puhkim OÜ ja LevelLab Study Duration: 11/2025–01/2026

The startup ecosystem of Ida-Viru: looking back and forward

Background

Startup Estonia implemented a three-year pilot program in Ida-Viru County aimed at creating a favorable environment for the development of startups in the region. The program involved 23 organizations and attracted nearly 21,000 participants. Significant interest and the registration of 14 new startups indicate the region’s potential. The follow-up project for the years 2022-2025 focuses on sustaining the entrepreneurial environment in Ida-Virumaa, aiming to create more new startups and promote collaboration with the creative industries sector.

Objective

The aim of the study is to gather necessary input regarding the current state and challenges of the Ida-Viru startup ecosystem, which could be used for planning future ecosystem development activities. Evaluation of the impact and quality of the project activities since 2019.

Methodology

The work will involve using multiple data collection and analysis methods. Document analysis will help assess the impact and quality of the previous pilot project, providing input for evaluating the current status and future development opportunities of the Ida-Viru startup ecosystem. Surveys will assess the awareness and readiness of Ida-Viru residents for entrepreneurship, and analyze the views of participants in events organized by startup support organizations on the Ida-Viru startup ecosystem. Focus group interviews will be conducted with providers of all types of services (such as incubators, accelerators, coworking spaces, and event/conference organizers) as well as representatives of startups operating in various sectors.

Benefits

The results of the study will help to understand the current situation and challenges in the Ida-Viru startup ecosystem and provide input for planning and improving future development activities and projects.

Project contracting authority: Estonian Ministry of Economic Affairs and Communications
Project implementer: LevelLab
Duration:10/2023 ‍– 03/2024